Companies that do a lot of business with artists, architects, carpenters, students and educational establishments use promotional pencils regularly as a method of advertising. It is highly effective for them and naturally cheap because pencils are one of the most cost-effective promotional gifts on the market. You need to visit with us advertising pens.
However, many businesses would love to use them because they cost so little but wouldn’t dream of doing so because giving them to their customers might cause disappointment at not receiving something with a higher perceived value.
It is not just the government that is looking for ways to save money at the moment. Most companies are trying to reduce the amount of money spent on marketing and there are ways for them to integrate pencils into their marketing strategy which will not lead to their customers being offended. Indeed, they will positively rush to your store so that they can receive several of them.
A trade-in promotion will work well marketing pens as the item for trade. You can customise several different colours of pencils to colour code the promotion or just use one and any business can implement this program. For example; if you have a plumbing business and you provide a service for someone leave a pencil behind and tell them that the next service you provide will be discounted by say, 10 percent provided they hand you back the pencil on your next visit. You know they will guard the pencil with their lives just to get that extra discount. You might also want to leave them some extra pencils to give to friends, neighbours and business associates. In this way, you will get new customers and as a promotion, you can give them 10 percent off too. You can even print a promotional message on the pencil as well as your contact details such as “I am Orth 10 percent” and when you get the pencils back you can use them over and over again.
The same principle can be applied to any business but if you have lots of products and services that you are trying to promote you could use different coloured pencils for separate products or services. For example; if you have 6 different services they can be represented by orange, blue, brown, red, black and green pencils. When the customer has collected the whole set they can trade them in for a free or discounted service.
