Social media has become a vital part of the modern marketing mix, and companies are constantly looking for new and innovative ways to use it to reach their business goals. One key tool in this process is social media analytics, which helps companies understand and track the conversations and interactions on social media platforms.
NetbaseQuid leads in social analytics provision, by offering various solutions designed to help companies understand and engage with their customers on social media. In this article, we’ll explore how NetbaseQuid can help companies track the patient journey through social media analytics and how this can be employed to come up with marketing decisions and campaigns.
What is the patient journey?
This refers to the series of steps a patient goes through as they seek healthcare services and information. This can include researching treatment options, consulting with healthcare providers, and making care decisions. For instance, if a patient is considering major surgery, they might begin by researching the procedure online and then speaking with a doctor or specialist about the risks and benefits.
Tracking the patient’s journey was a challenge for healthcare companies in the past, as it involved piecing together information from various sources, including in-person consultations, phone calls, and written communication. When social media became popular, patients also began discussing their healthcare concerns and decisions on these platforms. This opened a new avenue for healthcare companies to track, monitor, and understand patient interactions.
However, the rise of social media has made it much easier to track the journey of a patient, as patients are increasingly turning to social platforms to share their experiences, ask for advice, and seek out information about healthcare options. Therefore, it is now possible to use social media analytics solutions such as NetbaseQuid to gain insight into how patients interact with healthcare companies online.
How NetbaseQuid can help track the patient journey
NetbaseQuid offers a range of solutions designed to help companies understand and engage with their customers on social media. Their social analytics platform allows companies to follow and analyze conversations on social media, identifying trends and patterns that can offer important insights into the journey of a patient.
For example, NetbaseQuid’s platform can help companies track mentions of their brand or specific products, allowing them to see how patients interact with their brand on social media. This can be useful for identifying potential issues or concerns and understand how patients use and benefit from their products.
In addition to tracking brand mentions, NetbaseQuid’s platform can also help companies understand the broader context of social media conversations. This can include identifying key influencers and opinion leaders and tracking trends and themes relevant to the journey of a patient. Also, NetbaseQuid’s AI-powered tools allow companies to gain insights into the sentiment and emotion behind social media conversations, helping them better understand how their customers feel about their goods and services.
Using this information, companies can tailor their marketing efforts better to meet the needs and concerns of their customers, ensuring that they can engage with and support patients along their journey effectively. Hence, NetbaseQuid can help companies in the healthcare industry gain valuable insights into the patient’s journey and use this information to inform their decisions in marketing.
The power of social media analytics
Social media analytics can be a powerful tool for companies looking to understand and engage with their customers on social media. By following the patient’s journey through social media, companies can get important insights into how patients interact with their brands and products and the broader context of social media conversations. Companies are encouraged to use these insights to tailor their marketing efforts better and engage with patients more effectively.
NetbaseQuid is a leader in social analytics, offering various solutions designed to help companies track and analyze social media conversations. Using NetbaseQuid’s platform, companies can gain a deeper understanding of the patient’s journey and use this information to inform their efforts in marketing, helping them effectively reach and support their customers.