In today’s world of make-belief, where your only way of surviving the digital age and connecting with entities worldwide is through the virtual scape, there lies great emphasis on one to see and be seen. Over the past decade, the expectation of users online has changed immensely. People were uncertain about what to expect from the internet. Their usage was limited to social media and Google at the most. Now everyone uses Google and other search engines for varied purposes like accessing information, online purchasing, trading, and resolving queries. In that pursuit, SEO is the new dimension of this competitive world, and in this blog, we will delve into how you can beat this competition with the help of an SEO company and how you can hire a credible one for the same.
What Do You Mean By Search Engine Optimization?
For unwariness, let us elucidate the basics of SEO and what it means for your small business before we deal with how you can make the right choice when hiring an SEO Company in Dubai.
It is how a website gains free, organic, editorial, or natural traffic on the search engines like Google, Yahoo, Bing, etc. Adopting the right SEO practices improves a particular website’s ranking on the SERP (Search Engine Result Page), making the website more visible, which means more traffic, more leads, more conversion as more potential customers are identified, more brand awareness, building relationships with clients, market capture, etc. The better the one is at it, the higher they are ranked, and the greater the chances are of more people seeing it.
What Are The Vital Elements Of Search Engine Optimization?
Following are some of the vital elements of SEO on which an SEO Agency in Dubai works:
(1) On-Page SEO
The process of optimizing web pages to rank high on SERP in the context of particular keywords to increase organic traffic is known as On-Page SEO. Under this page-level elements are aligned like meta title tags, headings, content, and search intent with respect to a certain set of keywords. Basically, it is about managing the elements that one sees at first glance about your business on the SERP.
Keywords are words or phrases used by potential users to find a particular product, service, or information on the web. Brands use these phrases, who deal with that particular segment of product or service to capture the attention of users looking for the same. An SEO company after careful analysis and strategic inclusion in the content curates keywords for effectiveness.
It is a vital part of SEO because only through this can an entity engage its users online. For example, if you are a skincare and personal care brand, you will publish blogs about, hair care routines, skincare regimes, beauty tips, etc. Thus, when people want to know about beauty, the blogs mentioned above will appear on SERP. This will help the brand build a good impression with the customer since you provided them with the valuable information they were looking for. Later, when they wish to purchase any cosmetics, the brands that published such blogs will be their first preference.
(4) Off-Page SEO
It involves all the external optimization practices that take place away from the site instead of on it. One of the foremost techniques is link building, as quality backlinking to the website from external sites reflects that a particular site is valuable to a search engine. We will delve into this better, later.
(5) Technical SEO
A lot of amateur SEO companies use technical SEO and On-Page SEO interchangeably. However, they differ in their basic objective. As aforementioned, On-Page SEO is about aligning the elements of your business that appear on the SERP. However, technical SEO deals with aspects like page speed, site speed, duplicacy of content, site structure, search engine bots crawling and indexing, etc. Thus, technical optimization addresses your entire website.
(6) Local SEO
As the number of people using smartphones to access information accelerates, Local SEO becomes critical for every business. Claiming directory listings, creating location-specific pages for the website, and creating pages for the business on Google My Business local directories and Google Maps are also very helpful for improving Local SEO status, other than using local keywords.
Why Is SEO Important For Your Small Business?
SEO is essential for a small business entity for the following reasons:
Coming back to the primary focal point, to see and be seen, the objective of SEO is to amplify the visibility of your business which leads to greater accessibility. People opt for options that are easily within their reach. Thus, it increases the possibility for people to find you when they are looking for something you offer, and the higher you rank on SERP, the more audience you can capture. This increases your organic page ranking.
In the present time of scams, privacy infringement, and cyber vulnerability, page authority is increasingly becoming important for users since an authority makes a particular website credible and guarantees quality and relevancy. It is calculated on a scale of 100, so the higher the number one gets, the more authority the website possesses.
Why Do You Need A SEO Company For Your Online Business?
To many, SEO seems like an easy job. It is about increasing your company’s key search terms within the significant search engines. So how hard can it be?
Contradictorily, even though it sounds simple, SEO is a multi-faceted process and what makes it more complex is the rapid change. It is constantly evolving, and one has to keep up with the various trends and practices each day. Therefore, every business owner must hire an SEO expert or an SEO agency. These digital marketing companies dedicate their time and effort and mold your business’s online presence to rank you better on the search engine, making it easy to focus your energy on expanding your business.
How To Hire The Right SEO Company For Your Online Business?
Following are the 6 parameters on which you must gauge the SEO company you are planning to hire for your small business:
The number of years the SEO company or expert has been operating their business is a strong indicator of how much they know about the dynamic of SEO. In addition, these entities must have dealt with different clients from different sectors, gaining the right aptitude and approach to help your business gain success.
(b) Loyal Client Base
Testimonials or client case studies of their previous associations tell you a lot about the company’s approach, what they value, what they envision, how they set their goals, their results, and whether they align with yours. With years of good work, the company must have built a loyal client base associated with the SEO agency for a significant amount of time. Take a look at their client’s websites and where they stand on the SERP, and you will be able to assess only then if this SEO company is right for your business or not.
(c) Ranking Competitive Keywords Well
Ranking as high as possible on the SERP is the goal of every single entity that has ever approached an SEO company. However, achieving great rankings for many high volumes or high competition keywords is more arduous. If that agency or expert has achieved that, they are good at providing you the right edge through SEO.
(d) High-Quality Links For Clients
One of the critical aspects of SEO is link building, i.e., gaining several high-quality natural links to the businesses’ website from other relevant sites. Each company has different methods for doing so, like guest posting, PR, etc. Ask the company you are planning to hire to show you examples of quality links they have managed to gain. Steer clear of free directory listings because any good SEO company will be proud to show the quality links they have been able to manage over time.
Avoiding SEO experts who promise you the world is the best practice. They will guarantee you a number one ranking in a short period, but you must know that no SEO agency has the power to give guaranteed top search rankings, keeping in mind the ever-changing Google algorithm. Instead, you must look for an SEO company that extends tailor-made, realistic goals for your small business based on the challenges of your business.
(f) White-Hat Tactics
Always be upfront about the strategies a particular SEO company deploys to boost rankings. You must know that Google strictly dislikes black hat tactics like buying links, link scheming, stuffing the website or content with keywords to rank, etc. For this, Google penalizes and kicks off websites altogether from their ranking page. Therefore, you must hire an SEO expert or agency that practices white-hat SEO tactics, for example, developing good on-page technicalities like choosing a responsive theme, combining the successful formula SEO+UX, investing in VPS hosting to curtail load time, relevant content, and blogs with the proper framework for the search engine indexing, guest posting on top websites as per your niche, link building campaigns like guest blogging, infographics, influencer, or third-party marketing in the content, etc.
The Bottom Line
Always look forward to hiring an SEO company that follows noble SEO strategies within a justified SEO Package like excellent website design and excellent content to attract your target audience. Of course, this is patronized by Google as well. It might sound simple and unrealistic to you, but you must remember that the most extraordinary ventures are also the simplest.