Have you ever wanted to know what it takes to make it big on TikTok? You’re at the correct spot.
To succeed in 2023 on TikTok, it won’t be enough to just provide content and hope that user engagement and view count increase. Increasing your return on investment (ROI) requires that you know how to increase your chances of becoming viral on TikTok and how to reach the correct audiences. You will also need to increase followers on TikTok and one way to do it is to buy TikTok followers that are usually interested TikTok users.
With more than 80% of its users falling into the millennial and Gen Z demographics, TikTok has reached a new milestone: 1 billion users. 69% of the individuals we polled had used TikTok, and 34% of those users say it’s the site they spend the most time on. However, just because they are a part of that community does not ensure they will engage with your video content. How can one prevent being drowned out by all the competing sounds?
To be successful with TikTok advertising, you need to understand how to appeal to the platform’s user base, maximize your visibility via the app’s algorithm, and produce content that really shifts the needle. We’ve got the basics you need to know to make it happen, so your content can explode onto the scene.
However, there is a catch (hear us out). The pursuit of viral fame on TikTok is not the end all.
Alright, so you want to experience that growth spurt on TikTok. How can you do this without draining your resources or wasting time on social media marketing? Fortunately, you don’t have to physically move mountains to become a social media celebrity. You need just adhere to a few essential guidelines, persist through failure, and, most importantly, learn how TikTok works.
The algorithm is at the heart of the popular video-sharing app TikTok. A user’s interests are used to construct a personalized “FYP” (For You Page) of short videos to recommend to them on TikTok.
Do you want to learn more about the algorithm and its operation? For more information on the TikTok algorithm and how to make the most of it, see our detailed guide.
To what extent, then, might this aid in your quest to go viral? Take advantage of the algorithm and your visibility will soar with the aid of these proven strategies.
Become involved with the content communities on TikTok.
Consider who you want to read your work. Really give some thought to them; this is important. Do you know what kinds of videos they like to watch on TikTok? This will get you more views thanks to the TikTok algorithm.
Finding your niche on TikTok is easier than you would think, even if you’re a complete beginner. TikTok facilitates discovery by facilitating the creation of content communities that can be searched for using hashtags.
No fast-fashion hauls should be released if you’re aiming for a younger audience that values eco-friendly apparel. The question is, what do consumers of eco-friendly clothing like to buy? Explore trending hashtags like “#sustainablefashion” to get the solution you’re looking for.
Participate in the conversation around trending videos, content producers, and TikTok influencers. Take note of the most popular songs, voiceovers, and sound memes, as well as the more specialized hashtags that pop up regularly. The ways in which they are used and disseminated throughout various content communities vary widely.
If you want to know what type of films your brand’s most relevant content community enjoys, just take a look at what’s trending. This is crucial for gaining traction with your intended demographic and maximizing the effectiveness of the TikTok algorithm.
There’s another significant benefit to participating in the proper content community. It sends a message to the TikTok algorithm about the best places to feature your own videos. To put it another way, you’re creating TikTok content that will be shared with people who are more likely to like it because you’ve done your homework.
It seems to reason that doing so would boost your chances of becoming viral.
Maintain a steady stream of videos that your demographic is interested in watching, and the algorithm will handle the rest. The TikTok algorithm won’t ‘punish’ you if it fails to gain traction, and at the very least, you’ll have gained insight into your target demographic.
The 3-second rule
TikTok videos typically run between 21 and 34 seconds long, making them ideal for capturing the attention of the platform’s core demographic—young people—who love viewing extremely short (one minute or less) mobile videos many times a day. But if you want your video to become viral on TikTok, you need to think even faster than that.
Our team of skilled paid advertising professionals insists you pay attention to the “three-second rule” as their top piece of advise. Forget that; I don’t even know what it is.
TikTok’s algorithm immediately places shared videos on other users’ ‘For You’ sites, but only for a limited time. If the platform determines that your film is interesting and useful to its users, it will display it to more people.
TikTok uses watch time and completion rate as its primary metrics. Algorithms will not promote a video if viewers are merely viewing a small fraction of it before moving on to something else.
So, what is the solution? You take care to ensure that the video interests viewers. The first three seconds are crucial. After all, TikTok has a plethora of videos, and it just takes a second to go on to the next one. You must act quickly and have a significant effect.
Keep the content engaging.
TikTok’s enduring popularity begs the question: why do people keep coming back? For the simple reason that it’s enjoyable.
The site “lifts their moods,” according to a study, which explains why TikTokers keep coming back to it. According to our own findings, “for enjoyment” is the primary reason millennials and Gen Z use Tiktok. TikTok is especially well-suited for humorous content (in a good way). According to our study, a whopping 87% of Generation Z members identified “Comedy & Humor” as TikTok’s primary purpose.
The app’s central theme for several firms, like Chipotle and Ryanair, is based on risqué comic material. TikTok’s algorithm sends videos viral because people can’t help but watch them again and again because of how funny they are. It’s evident that this strategy is effective, since individual films may get millions of views.
Another important means of diversion? edutainment. TikTok is a popular platform for tutorials, and they may take many forms. Based on our own investigation, we know that “they teach me something new” is a typical motivation for Generation Z to follow businesses on TikTok.